Procter & Gamble Co., up $3.18 at $81.88. The maker of Tide detergent and Crest toothpaste said that it is bringing back its former CEO A.G.

Procter & Gamble Co. (PG) sought to reassure investors that replacing Chief Executive Bob McDonald with his predecessor A.G.

Taking a page from the J.C. Penney playbook, Procter & Gamble (PG) is turning to its former chief executive to help right a consumer products giant beset by agitated investors and an R&D pipeline that has fizzled in recent years.

(Reuters) - Procter & Gamble Co said on Friday the surprise return of A.G. Lafley as chairman and chief executive was not an indication of any bigger problems at the world's largest consumer products maker.

Editor's Note: Related tickers: Dell Inc. (NASDAQ:DELL), VIVUS, Inc. (NASDAQ:VVUS), The Procter & Gamble Company (NYSE:PG).

New Procter & Gamble Co.'s (PG) Chief Executive A.G. Lafley will receive a base salary of $2 million, more than outgoing CEO Bob McDonald, who was replaced in a surprise move Thursday.

(Reuters) - Procter & Gamble Co (PG.N) on Thursday brought back A.G. Lafley to run the world's largest household products maker, replacing Bob McDonald immediately in the midst of a major restructuring.

Changes are afoot at the top of Procter & Gamble (NYSE: PG ) . The company announced that Alan "A.G." Lafley has been appointed its new president and CEO.

By Kristin Jones. Procter & Gamble Co. (PG) said A.G. Lafley has rejoined the company as president and chief executive, succeeding Bob McDonald.

NEW YORK - Procter & Gamble is bringing back former CEO A.G. Lafley, a 33-year industry veteran, to its top post in a surprise move as the world's largest consumer goods maker tries to improve its results globally.